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A Comprehensive Entrepreneurship Education Model Based on Social Cognitive Theory 基于社会认知理论的综合创业教育模式
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44034
Jurnal Manajemen Teori, dan Terapan, Handyanto Widjojo
Objective: This study examines entrepreneurship education's effect on entrepreneurial mindset, competencies, and intention.Design/Methods/Approach: This study uses a quantitative approach, applying structural equation modeling using PLS to verify the hypothesis relationship. Data is collected from 281 college students who have finished at least one semester of any entrepreneurship subject.Findings: The findings indicate that entrepreneurship education significantly affects entrepreneurial mindset, competencies, and intention. Entrepreneurial competencies significantly affect entrepreneurial intention. Meanwhile, an entrepreneurial mindset insignificantly affects entrepreneurial intention.Originality: This research offers a comprehensive model using a new perspective of the social cognitive theory that investigates the impact of entrepreneurship education on entrepreneurial mindset, competencies, and intention, whereas most research on entrepreneurship education and intention use the theory of planned behavior. This study is expected to fill the gaps in understanding the connection between entrepreneurship education and entrepreneurial intention from a different angle.Practical/Policy implication: Given the results, entrepreneurship education should build entrepreneurial competencies that drive students' entrepreneurial intentions.
目的:探讨创业教育对创业心态、创业能力和创业意向的影响。设计/方法/途径:本研究采用定量方法,运用PLS结构方程模型验证假设关系。数据收集自281名至少完成了一学期创业课程的大学生。研究发现:创业教育显著影响创业心态、创业能力和创业意向。创业能力显著影响创业意向。同时,创业心态对创业意向的影响不显著。原创性:本研究运用社会认知理论的新视角,提供了一个综合模型,考察创业教育对创业心态、创业能力和创业意向的影响,而大多数关于创业教育和创业意向的研究使用的是计划行为理论。本研究希望能从另一个角度填补对创业教育与创业意向关系的认识空白。实践/政策启示:鉴于研究结果,创业教育应该培养驱动学生创业意图的创业能力。
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引用次数: 0
The Role of Hybrid-Working in Improving Employees' Satisfaction, Perceived Productivity, and Organizations' Capabilities 混合工作在提高员工满意度、感知生产力和组织能力中的作用
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45632
Rizky Aprilina, F. Martdianty
Objective: This study aims to identify the factors influencing employees' satisfaction and productivity in hybrid-working, such as reconciliation between professional and personal lives, flow experience, work flexibility, and organizational support. It also aims to analyze the effect of employees' satisfaction and perceived productivity on workers' intention to continue working hybrid in the future.Design/Methods/Approach: Data was gathered through an online questionnaire sent to potential participants. A total of 433 eligible respondents were collected for analysis. This study utilized Structural Equation Modelling (SEM) to examine the connections between reconciliation, flow experience, flexibility, organizational support, employee satisfaction, perceived productivity, and workers' intention to continue with hybrid work.Findings: Consistent with the hypotheses, reconciliation, flow experience, flexibility, and organizational support are positively and significantly associated with employee satisfaction and perceived productivity while working from home. Employee satisfaction and perceived productivity also positively and significantly influence workers' intention to continue with hybrid-work.Originality: This study combines motivating factors and factors that focus on the relationship between employees and organizations to develop the antecedents affecting satisfaction and productivity during work-from-home. The findings of this study contradict the previous research regarding the influence of productivity on workers' intention to continue with hybrid work. Both satisfaction and perceived productivity significantly affect workers' intention to work hybrid in the future. This implies that employees feel higher satisfaction and productivity when working from home, hence the inclination to continue this particular working method.Practical/Policy implication: Given the results, top management and HR professionals should consider, at the earliest possible, to start implementing hybrid-work in the organizations. The findings imply that employees intend to continue with hybrid-work because they feel higher satisfaction and perceived productivity while working from home. Also, organizations can observe what factors can improve employee satisfaction and perceived productivity while working hybrid and utilize that information to provide a better working environment for employees and organizations.
目的:本研究旨在找出影响混合工作员工满意度和生产力的因素,如职业生活与个人生活的调和、心流体验、工作灵活性和组织支持。它还旨在分析员工满意度和感知生产力对员工未来继续混合工作意愿的影响。设计/方法/途径:通过向潜在参与者发送在线问卷收集数据。共收集了433名符合条件的受访者进行分析。本研究利用结构方程模型(SEM)来检验调和、流动体验、灵活性、组织支持、员工满意度、感知生产力和员工继续混合工作意愿之间的联系。研究发现:与假设一致,和解、心流体验、灵活性和组织支持与在家工作时员工满意度和感知生产力呈正相关。员工满意度和感知生产力对员工继续混合工作的意愿也有显著的正向影响。独创性:本研究结合激励因素和关注员工与组织关系的因素,开发影响在家工作满意度和生产力的前因。这项研究的结果与之前关于生产率对工人继续混合工作意愿的影响的研究相矛盾。满意度和感知生产力都显著影响员工未来混合工作的意愿。这意味着员工在在家工作时感到更高的满意度和生产力,因此倾向于继续这种特殊的工作方式。实践/政策启示:鉴于结果,高层管理人员和人力资源专业人员应该考虑尽早开始在组织中实施混合工作。调查结果表明,员工打算继续混合工作,因为他们在家里工作时感到更高的满意度和生产力。此外,组织可以观察到哪些因素可以提高员工满意度和工作效率,同时利用这些信息为员工和组织提供更好的工作环境。
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引用次数: 0
Strategies to Improve Brand Awareness Through Social Media Marketing 通过社交媒体营销提高品牌知名度的策略
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45646
Nadirah Azizan, Hanis Zulaika Ismail@Chik, Aida Maisarah Fadzli, Nor Irvoni Mohd Ishar
Objective: The objective of this study consists of; 1) To understand the current situation of an Event Organizer Company (EOC), 2) To examine the influences between Electronic Word-of-Mouth (EWOM), advertisement, interaction, and customization, with brand awareness among the EOC clients, and 3) To recommend strategies to increase brand awareness among the EOC clients.Design/Methods/Approach: Using the applied research approach, a situational analysis was used to gather information before survey questions were used to capture data. In this correlational study, which takes a quantitative method, individuals are the analytical unit. This research involved 108 clients in total. A 25-item questionnaire with a 5-point Likert scale was given to clients living in the Klang Valley in order to gather data. This research used regression analysis to analyze the data and two strategic tools (SWOT Analysis & TOWS Matrix) for data analysis.Findings: The results show that EWOM, advertising, and interaction have a positive influence on brand awareness. In contrast, the influence of customization on brand awareness was found to be statistically insignificant.Originality: This study's value lies in the fact that researchers examined the factors that influenced the EOC's brand awareness and provided recommendations to the company, such as increasing audience engagement and creating appealing social media content and advertisements. This research paper highlights a specific problem within the company in the event management industry that has not been addressed in prior studies.Research Practical: The four critical factors in this research are EWOM, advertisement, interaction, and customization. The results of this study can be used as guidelines, and the researchers' suggested strategies can help the EOC increase awareness of its brand.
目的:本研究的目的包括;1)了解某活动承办公司的现状,2)研究电子口碑、广告、互动、定制对活动承办公司客户品牌认知的影响,3)提出提升活动承办公司客户品牌认知的策略。设计/方法/途径:采用应用研究方法,在使用调查问题获取数据之前,使用情景分析来收集信息。在这种采用定量方法的相关研究中,个体是分析单位。这项研究共涉及108名客户。为了收集数据,我们向居住在巴生谷的客户发放了一份25项的李克特5分制问卷。本研究使用回归分析对数据进行分析,并使用SWOT分析和TOWS矩阵两种战略工具对数据进行分析。结果发现:eom、广告、互动对品牌认知有正向影响。相比之下,定制对品牌意识的影响在统计上不显著。独创性:本研究的价值在于研究人员考察了影响EOC品牌知名度的因素,并为公司提供了建议,例如提高受众参与度,创造有吸引力的社交媒体内容和广告。这篇研究论文强调了在事件管理行业中公司内部的一个特定问题,这个问题在以前的研究中没有得到解决。研究实践:本研究的四个关键因素是eom、广告、互动和定制。本研究的结果可作为指导,研究人员建议的策略可以帮助EOC提高其品牌知名度。
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引用次数: 0
Unlocking the Secrets of Profitability: Investigating the Role of Research and Development 揭开盈利能力的秘密:研究和发展的作用
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44958
Faizul Mubarok, Zulkifli Sultan, M. Wibowo, Sippavit Wongsuwatt
Objective: The manufacturing sector is crucial for the development of emerging economies. This study aims to examine how research and development influence the firm's financial performance of manufacturing firms.Design/Methods/Approach: This study employs publicly listed Indonesian firms' panel data from 2017 to 2021. The data are analyzed using the panel data approach.Findings: The results indicate that research and development positively affect firm financial performance.Originality: Research and development investment has been commonly carried out in developed countries but is still very limited in developing countries. This study focuses on the role of investment in research and development in determining the financial performance of companies in an emerging country.Practical/Policy implication: Companies should prioritize cash and risk management to enable business expansion and innovation. Government support can be provided through tax incentives, R&D assistance, financing access, and public recognition of companies with high profitability. These incentives are aimed at enhancing economic growth and corporate competitiveness.
目标:制造业对新兴经济体的发展至关重要。本研究旨在探讨研发如何影响制造业企业的财务绩效。设计/方法/途径:本研究采用2017年至2021年印尼上市公司的面板数据。采用面板数据法对数据进行分析。研究发现:研究开发对企业财务绩效有正向影响。原创性:发达国家普遍进行研究和开发投资,但发展中国家的研究和开发投资仍然非常有限。本研究的重点是研究和发展投资的作用,在确定公司的财务业绩在一个新兴国家。实际/政策含义:公司应该优先考虑现金和风险管理,以实现业务扩展和创新。政府支持可以通过税收优惠、研发援助、融资渠道和公众对高盈利能力公司的认可来提供。这些激励措施旨在促进经济增长和企业竞争力。
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引用次数: 0
Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility 印尼Z世代访韩意向:游客态度对旅游动机与名人代言可信度的中介作用
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44594
Gusti Ayu Citra Arya Sucisanjiwani, P. Yudhistira
Objective: This study examined the effect of travel motivation and celebrity endorser credibility in influencing the intention of the Indonesian Generation Z to visit South Korea, with involved a mediating role of tourist attitude, which refers to the Korean Wave Phenomenon.Design/Methods/Approach: This study was done by quantitative approach with Partial Least Square Structural Equation Modeling (PLS-SEM) analysis procedure using SmartPLS 4. The data collection technique was purposive sampling, aimed at the Indonesian Generation Z as the target respondent. There were 385 data collected using the online questionnaires.Findings: The results show that travel motivation and celebrity endorser credibility positively and significantly affect the visit intention to South Korea. Tourist attitude also mediates the relationship between travel motivation and celebrity endorser credibility in affecting the visit intention to South Korea.Originality: The existing literature discovered the direct effect of travel motivation and celebrity endorser credibility on visit intention in the tourism industry. This study contributes to the existing literature by involving tourist attitude as a mediation variable in the relationship between tourist motivation and celebrity endorser credibility in affecting visit intention to South Korea.Practical/Policy implication: This study contributes to proposing recommendations for a more effective marketing and promotion strategy for tourism products in South Korea by looking at trends in tourist preferences and involving the role of celebrities as an endorser. Research also contributes to developing literature on marketing and promoting tourism products and tourist behavior literature.
目的:本研究考察旅游动机和名人代言可信度对印尼Z世代访韩意向的影响,其中涉及到旅游态度的中介作用,即韩流现象。设计/方法/途径:本研究采用偏最小二乘结构方程模型(PLS-SEM)分析程序,采用SmartPLS 4进行定量分析。数据收集技术为有目的抽样,以印尼Z世代为目标受访者。通过在线问卷收集了385份数据。结果发现:旅游动机和明星代言人可信度对赴韩旅游意向有显著正向影响。游客态度在旅游动机与明星代言可信度之间的关系中也起到中介作用,影响游客赴韩旅游意向。原创性:已有文献发现旅游动机和名人代言人可信度对旅游意向的直接影响。本研究将游客态度作为游客动机与名人代言可信度影响韩国旅游意向关系的中介变量,对已有文献有所贡献。实践/政策启示:本研究通过观察游客偏好的趋势和名人作为代言人的作用,有助于为韩国旅游产品更有效的营销和促销策略提出建议。研究还有助于开发旅游产品营销和促销文献以及旅游行为文献。
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引用次数: 0
Political Connection, Financial Distress and Cost of Debt: Empirical Evidence from Emerging Country 政治联系、金融困境与债务成本:来自新兴国家的经验证据
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44853
Jurnal Manajemen Teori, dan Terapan, Antonius Arya Hadiputra
Objective: This study aims to investigate the impact of political connections on financial distress and the firm's cost of debt.Design/Methods/Approach: The research sample is all companies listed on the Indonesia Stock Exchange from 2010 to 2021, with 3072 observations obtained from OSIRIS Database. This study uses a quantitative approach with panel data regression analysis using E-Views 12 software program to test the hypothesis.Findings: The results indicate that political connections significantly adversely affect financial distress, while political connections do not affect the cost of debt. In addition, this study also divides companies based on the nature of their political connections. Companies with political connections from the central government, local government, and the military affect financial distress. Meanwhile, only political connections from executive government employees and political connections from families affect the company's cost of debt.Originality: This research developed the political connection based on its nature to measure the effect of political connection on financial distress and the cost of debt. It extends the previous understanding of the impact of political connections.Policy implication: The findings are relevant for companies and other stakeholders to be more aware and utilize political connections to make better decisions and for the government to develop guidelines for better disclosure of political connections.
目的:本研究旨在探讨政治关系对财务困境和企业债务成本的影响。设计/方法/途径:研究样本为2010年至2021年在印度尼西亚证券交易所上市的所有公司,从OSIRIS数据库中获取3072条观察值。本研究采用面板数据回归分析的定量方法,使用E-Views 12软件程序对假设进行检验。结果表明,政治关系对财务困境有显著的负面影响,而政治关系对债务成本没有影响。此外,本研究还根据政治关系的性质对公司进行了划分。与中央政府、地方政府和军方有政治关系的公司会造成财务困境。与此同时,只有来自政府高管的政治关系和来自家庭的政治关系才会影响公司的债务成本。原创性:本研究基于政治联系的性质,发展政治联系,以衡量政治联系对财务困境和债务成本的影响。它扩展了先前对政治关系影响的理解。政策含义:研究结果对公司和其他利益相关者更加了解和利用政治关系做出更好的决策以及政府制定更好地披露政治关系的指导方针具有重要意义。
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引用次数: 0
The Influence of Self-efficacy on Organizational Commitment and Ethical Behavior: The Role of Job Satisfaction 自我效能感对组织承诺和伦理行为的影响:工作满意度的作用
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.43769
Jurnal Manajemen Teori, dan Terapan, Ana Sofia Aryati
Objective: This study aims to analyze the effect of self-efficacy on organizational commitment and ethical behavior. Furthermore, this study also examines the mediating role of job satisfaction in determining the relationships. Design/Methods/Approach: This study was carried out on healthcare and administrative staff. The sample size and respondents were determined using the Slovin formula and selected through random sampling. The data collected was analyzed using PLS analysis.Findings: The findings reveal that self-efficacy positively and significantly affects ethical behavior and organizational commitment. Additionally, job satisfaction plays a role in mediating the connection between self-efficacy and organizational commitment. Similarly, the analysis shows that job satisfaction mediates the link between self-efficacy and ethical behavior.Originality: The novelty of this study lies in the influence of self-efficacy on organizational commitment and ethical behavior. Previous studies mainly analyzed the influence of self-efficacy on other variables, in which none of them had combined the two variables, along with job satisfaction as a mediation variable. In particular, this study is novel as it analyzes job satisfaction for workers in a Regional General Hospital, in which prior studies only focused on other non-health institutions or companies.Practical/Policy implication: Optimizing communication and institutionalizing ethical and moral values will improve workers' self-efficacy. Institutions should focus on maintaining job satisfaction, including work, rewards, supervision, co-workers, and promotion opportunities, to promote employee commitment and ethical behavior.
目的:本研究旨在分析自我效能感对组织承诺和伦理行为的影响。此外,本研究也检视了工作满意度在决定关系中的中介作用。设计/方法/途径:本研究在医疗保健和管理人员中进行。样本量和调查对象采用斯洛文公式确定,随机抽样选择。收集的数据采用PLS分析进行分析。研究发现:自我效能感对员工伦理行为和组织承诺有显著的正向影响。此外,工作满意度在自我效能感与组织承诺的关系中起中介作用。同样,分析表明,工作满意度介导了自我效能感和道德行为之间的联系。独创性:本研究的新颖性在于自我效能感对组织承诺和伦理行为的影响。以往的研究主要分析了自我效能感对其他变量的影响,并没有将这两个变量结合起来,并将工作满意度作为中介变量。特别的是,这项研究的新颖之处在于它分析了地区综合医院员工的工作满意度,而之前的研究只关注于其他非卫生机构或公司。实践/政策启示:优化沟通和制度化伦理道德价值观将提高员工的自我效能感。机构应注重保持工作满意度,包括工作、奖励、监督、同事和晋升机会,以促进员工的承诺和道德行为。
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引用次数: 0
Risk Tolerance: Heuristic Bias Towards Investment Decision Making 风险承受能力:投资决策的启发式偏差
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.47471
Wahyu Febri Ramadhan Sudirman, Mohd Winario, A. M. Priyatno, Zubaidah Assyifa
Objective: This study aims to examine how risk tolerance influences the role of overconfidence bias and availability bias in investment decision-making. Because of the complexities of the investment decision-making process, this study attempts to investigate psychological variables in the investment decision-making process.Design/Methods/Approach: This study used the Structural Equation Modeling Partial Least Squares (SEM-PLS) analytic approach using the SmartPLS 3 program and survey data provided online to stock investors, with a total of 303 samples obtained. The study applied CMB preventive techniques to decrease common method bias (CMB).Findings: The results indicate a positive and significant mediating role of risk tolerance on the effect of overconfidence bias and availability bias toward investment decision-making.Originality/Value: This research seeks to explore the process of making investment decisions by taking into account the psychological aspects of investors by using a more comprehensive Bounded rationality theory point of view. This study tested the mediation mechanism of risk tolerance in bridging the influence of heuristic bias on investment decision-making, which has not been explored much by previous studies.Practical/Policy implication: The findings can guide investors to consider how they make biased investment decisions and help investment managers assess the appropriate level of investment risk.
目的:研究风险承受能力如何影响过度自信偏差和可得性偏差在投资决策中的作用。由于投资决策过程的复杂性,本研究试图探讨投资决策过程中的心理变量。设计/方法/途径:本研究采用结构方程建模偏最小二乘(SEM-PLS)分析方法,使用SmartPLS 3程序和在线提供给股票投资者的调查数据,共获得303个样本。本研究应用CMB预防技术来减少共同方法偏差(common method bias, CMB)。结果表明,风险承受能力对过度自信偏见和可得性偏见对投资决策的影响具有显著的正向中介作用。原创性/价值:本研究试图通过使用更全面的有限理性理论观点,通过考虑投资者的心理方面来探索做出投资决策的过程。本研究检验了风险承受能力在弥补启发式偏见对投资决策影响中的中介机制,这是以往研究较少探讨的。实践/政策启示:研究结果可以指导投资者考虑他们如何做出有偏见的投资决策,并帮助投资经理评估适当的投资风险水平。
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引用次数: 0
Flexible Working Arrangements and Work-Family Culture Effects on Job Satisfaction: The Mediation Role of Work-Family Conflicts among Female Employees 弹性工作制与工作家庭文化对女性员工工作满意度的影响:工作家庭冲突的中介作用
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45960
Nadya Alsyifa Mawira Aura, P. M. Desiana
Objective: This study examines the relationship between flexible working arrangements and work-family culture by the mediating role of work-family conflict on the job satisfaction of female employees.Methods: This study was conducted on 295 female workers in Information and Communication Technology (ICT) service companies. The data were collected from an online survey using a 6-Point Likert scale following a non-probability sampling method with a purposive sampling technique which was a sampling method based on specific predetermined standards. The data was analyzed using Lisrel 8.80 through Structural Equation Modelling (SEM).Findings: The results indicate that flexible working arrangements positively and significantly impact work-family conflict and job satisfaction. Additionally, Work-Family Culture has a negative and significant impact on Work-Family Conflict but a positive and significant impact on Job Satisfaction. Meanwhile, Work-family conflict significantly and negatively affects job satisfaction. Another finding is that the relationship between flexible working arrangements and job satisfaction and the impact of work-family culture can be partially mediated by work-family conflict.Originality/Value: Research on work-family variables tends to be mostly studied in the United States and Anglo Countries (U.K., Australia). However, research on this subject in Asia is limited, despite the fact that female employees in this region experience work-family conflicts more frequently. To fill this gap, this study was conducted in Indonesia, Southeast Asia. The findings of this research may also be relevant to other Asian countries that share similar characteristics.Practical/Policy implication: The company's human resources management should implement a family-friendly work culture (WFC) by encouraging and respecting employees' integration of work and family life to prevent and minimize conflict between work and family roles or called Work-Family Conflict (WFCON) during Flexible Working Arrangements (FWA).
目的:本研究通过工作家庭冲突对女性员工工作满意度的中介作用,考察弹性工作制与工作家庭文化之间的关系。方法:以信息通信技术(ICT)服务企业的295名女性员工为研究对象。数据收集自一项在线调查,采用6点李克特量表,采用非概率抽样方法,采用目的性抽样技术,即基于特定预定标准的抽样方法。使用Lisrel 8.80软件,通过结构方程建模(SEM)对数据进行分析。研究发现:弹性工作制对工作家庭冲突和工作满意度有显著正向影响。工作家庭文化对工作家庭冲突有负向显著影响,对工作满意度有正向显著影响。同时,工作-家庭冲突对工作满意度有显著的负向影响。另一个发现是,弹性工作制与工作满意度之间的关系以及工作家庭文化的影响可以部分地通过工作家庭冲突来调解。独创性/价值:对工作-家庭变量的研究主要集中在美国和盎格鲁国家(英国、澳大利亚)。然而,亚洲对这一问题的研究有限,尽管该地区的女性员工更频繁地出现工作与家庭的冲突。为了填补这一空白,本研究在东南亚的印度尼西亚进行。这项研究的结果也可能与其他具有相似特征的亚洲国家有关。实践/政策启示:公司的人力资源管理应该实施家庭友好型工作文化(WFC),鼓励和尊重员工的工作和家庭生活的融合,以防止和尽量减少工作和家庭角色之间的冲突,或称为弹性工作安排(FWA)中的工作-家庭冲突(WFCON)。
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引用次数: 0
Connecting with Future Talent: A Review of Employer Value Propositions and Digital Media Channels for Sustainable Companies Targeting Generations Y and Z 连接未来人才:针对Y世代和Z世代可持续发展企业的雇主价值主张和数字媒体渠道综述
Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45126
Jurnal Manajemen Teori, dan Terapan, Kristia
Objective: This literature review aims to provide a comprehensive understanding of the employer value proposition of ethical and sustainable companies and the effective digital media channels that sustainable companies can use to attract and communicate with Generation Y and Z candidates.Design/Methods/Approach: The PRISMA systematic literature review method was combined with content analysis of selected articles from the Scopus and Web of Science databases. The selected articles were limited to those published within the last six years and in English.Findings: This study found that sustainable companies need to offer a corporate value proposition that prioritizes clear career progression, work-life balance, a supportive work atmosphere, and ethical aspects, such as reducing carbon footprint and promoting diversity and inclusion. These values are essential to Generations Y and Z, although the priority dimensions of their value propositions may differ. Companies utilize Digital media channels, including owned digital media, paid digital media by using paid endorsers or enhanced profiles on career websites, and earned digital media such as honest reviews on job board platforms and private social media from employees.Originality/Value: This review adds to the existing literature by comprehensively discussing the combined issues of employer value proposition, generational differences, and sustainability.Practical/Policy implication: This review's findings have implications for business and research practice, as sustainable companies can use this information to develop the most relevant corporate value propositions and communication strategies for future targeted talent. Companies can attract and retain top personnel and establish a positive employer brand by effectively communicating their sustainability practices and values. Additional empirical research could investigate the impact of other demographic and psychographic factors on the preferences and priorities of job seekers.
目的:本文献综述旨在全面了解道德和可持续发展公司的雇主价值主张,以及可持续发展公司可以用来吸引Y世代和Z世代候选人并与之沟通的有效数字媒体渠道。设计/方法/途径:采用PRISMA系统文献综述法,结合Scopus和Web of Science数据库中精选文章的内容分析。所选文章仅限于最近六年内发表的英文文章。研究结果:本研究发现,可持续发展的公司需要提供一个企业价值主张,优先考虑清晰的职业发展、工作与生活的平衡、支持性的工作氛围和道德方面,如减少碳足迹、促进多样性和包容性。这些价值观对于Y代和Z代来说是必不可少的,尽管他们的价值主张的优先维度可能不同。公司利用数字媒体渠道,包括自有数字媒体,通过雇佣付费代言人或在招聘网站上增强个人资料而付费的数字媒体,以及获得的数字媒体,如招聘平台上的诚实评论和员工的私人社交媒体。原创性/价值:本综述通过全面讨论雇主价值主张、代际差异和可持续性等综合问题,增加了现有文献。实践/政策启示:本综述的发现对商业和研究实践具有启示意义,因为可持续发展的公司可以利用这些信息为未来的目标人才制定最相关的企业价值主张和沟通策略。公司可以通过有效地传达他们的可持续发展实践和价值观来吸引和留住顶尖人才,建立一个积极的雇主品牌。进一步的实证研究可以调查其他人口和心理因素对求职者偏好和优先事项的影响。
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引用次数: 1
期刊
Jurnal Manajemen Teori dan Terapan
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