Leadership Moderating the Impact of Personality Traits on Sales Performance

D. Mattar, R. Khoury, Pamela Youssef Bassil
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引用次数: 1

Abstract

This study aims to detect the impact of three personality traits on agents' sales performance. The moderating role of the unit manager's leadership style is highlighted too. MLQ-5X and Mini-IPIP questionnaires were distributed to 200 insurance sales agents in Lebanon. Using SEM, extraversion is found to be positively and significantly affecting sales performance whereas the neuroticism's impact is found to be negatively significant. Moreover, the transformational and the laissez-faire leadership styles are found to strengthen the positive relationship between extraversion and sales performance. Transactional leadership seemed to boost the negative relationship between neuroticism and sales performance. This study fills a gap in the literature and enriches it, specifically when it comes to the insurance industry in a Lebanese context.
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领导能力调节人格特质对销售绩效的影响
本研究旨在检测三种人格特质对代理商销售绩效的影响。同时也强调了单位经理领导风格的调节作用。MLQ-5X和Mini-IPIP问卷发放给200名黎巴嫩保险销售代理人。研究发现,外向型性格对销售业绩有显著的正向影响,而神经质性格对销售业绩有显著的负向影响。此外,变革型领导风格和自由放任型领导风格强化了外向性与销售绩效之间的正相关关系。交易型领导似乎增强了神经质与销售业绩之间的负相关关系。本研究填补了文献的空白,并丰富了它,特别是当它涉及到保险业在黎巴嫩的背景下。
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