Identity, identification and identifiability: the language of self-presentation on a location-based mobile dating app

Abstract

Location-aware mobile applications have become extremely common, with a recent wave of mobile dating applications that provide relatively sparse profiles to connect nearby individuals who may not know each other for immediate social or sexual encounters. These applications have become particularly popular among men who have sex with men (MSM) and raise a range of questions about self-presentation, visibility to others, and impression formation, as traditional geographic boundaries and social circles are crossed. In this paper we address two key questions around how people manage potentially stigmatized identities in using these apps and what types of information they use to self-present in the absence of a detailed profile or rich social cues. To do so, we draw on profile data observed in twelve locations on Grindr, a location-aware social application for MSM. Results suggest clear use of language to manage stigma associated with casual sex, and that users draw regularly on location information and other descriptive language to present concisely to others nearby.