{"title":"Linking Consumer Market Needs and Corporate Technology Development: A Strategic Approach in Nabisco","authors":"S. Peterson","doi":"10.5172/IMPP.1998.1.2-3.16","DOIUrl":null,"url":null,"abstract":"SummaryThis paper outlines how Nabisco Inc. put in place a ‘best practice’ approach to product development closely tied to a corporate-wide strategy for technology investment, development, and management. The approach described in this paper is based upon a number of stages, including: improved understanding of consumer and business needs; identification of and investment in the ‘right mix’ of projects; continued reference to corporate strategic priorities; appropriate IP protection and portfolio management; and leveraging technology investment to support a range of product lines and categories.","PeriodicalId":13564,"journal":{"name":"Innovation-management Policy & Practice","volume":"72 1","pages":"16-20"},"PeriodicalIF":0.0000,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovation-management Policy & Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5172/IMPP.1998.1.2-3.16","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
SummaryThis paper outlines how Nabisco Inc. put in place a ‘best practice’ approach to product development closely tied to a corporate-wide strategy for technology investment, development, and management. The approach described in this paper is based upon a number of stages, including: improved understanding of consumer and business needs; identification of and investment in the ‘right mix’ of projects; continued reference to corporate strategic priorities; appropriate IP protection and portfolio management; and leveraging technology investment to support a range of product lines and categories.
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