{"title":"THE COMPETITIVE ADVANTAGE OF SPA SERVICES IN ROMANIA","authors":"Rozalia Isidor, Elza Kren","doi":"10.24818/cts/3/2021/2.08","DOIUrl":null,"url":null,"abstract":"This paper aims at studying Spa services in Romania, how they differ from other relaxation services offered on the\nmarket and how they can gain advantage over the competition. Is focusing on a segment of active, wellnessconscious clients who follow a healthy diet, take care of both their physical and mental health and are aware of\nthe benefits of a visit to a Spa. Attracting such educated and demanding clients who have above-average incomes\nand actively promoting quality Spa services would maintain the competitive advantage of Spas over other forms\nof relaxation on the market. The methodology used for this analysis is the quantitative research method and the\nresearch technique is the survey. The results indicate that 86% of the people who responded to the questionnaire\nnoted that they felt better overall after their visit to a Spa. The results obtained are in line with the issues analysed\nin the specialized literature.","PeriodicalId":54361,"journal":{"name":"Journal of the Professional Association for Cactus Development","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Professional Association for Cactus Development","FirstCategoryId":"97","ListUrlMain":"https://doi.org/10.24818/cts/3/2021/2.08","RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HORTICULTURE","Score":null,"Total":0}
引用次数: 0
Abstract
This paper aims at studying Spa services in Romania, how they differ from other relaxation services offered on the
market and how they can gain advantage over the competition. Is focusing on a segment of active, wellnessconscious clients who follow a healthy diet, take care of both their physical and mental health and are aware of
the benefits of a visit to a Spa. Attracting such educated and demanding clients who have above-average incomes
and actively promoting quality Spa services would maintain the competitive advantage of Spas over other forms
of relaxation on the market. The methodology used for this analysis is the quantitative research method and the
research technique is the survey. The results indicate that 86% of the people who responded to the questionnaire
noted that they felt better overall after their visit to a Spa. The results obtained are in line with the issues analysed
in the specialized literature.
期刊介绍：
The editors of the Journal of the Professional Association for Cactus Development, are very excited to be a part of the excellent editorial committee and to work together to create the synergism between scientists, growers, legislators, and business people so vital to the development of this industry to serve the people of arid lands.
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