{"title":"The Impact of Employer Attractiveness on Employee Engagement: A Study in Vietnam","authors":"Nguyen VINH LUAN, Nguyen Minh Ha","doi":"10.47836/ijeam.17.1.05","DOIUrl":null,"url":null,"abstract":"This study aims to explore the effect of employer attractiveness on employee engagement\nin depth. The analytical method in quantitative research is PLS-SEM. The survey sample,\nthrough the survey questionnaires, was collected from 937 respondents as employees from 37 enterprises operating in Vietnam. Employer attractiveness has a positive impact on employee engagement with a high coefficient. This result helps to demonstrate the new\nresearch direction that employer attractiveness affects not only the potential candidates but also the existing employees.","PeriodicalId":40031,"journal":{"name":"International Journal of Economics and Management","volume":"56 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Economics and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47836/ijeam.17.1.05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to explore the effect of employer attractiveness on employee engagement
in depth. The analytical method in quantitative research is PLS-SEM. The survey sample,
through the survey questionnaires, was collected from 937 respondents as employees from 37 enterprises operating in Vietnam. Employer attractiveness has a positive impact on employee engagement with a high coefficient. This result helps to demonstrate the new
research direction that employer attractiveness affects not only the potential candidates but also the existing employees.
期刊介绍：
The journal focuses on economics and management issues. The main subjects for economics cover national macroeconomic issues, international economic issues, interactions of national and regional economies, microeconomics and macroeconomics policies. The journal also considers thought-leading substantive research in the finance discipline. The main subjects for management include management decisions, Small Medium Enterprises (SME) practices, corporate social policies, digital marketing strategies and strategic management. The journal emphasises empirical studies with practical applications; examinations of theoretical and methodological developments. The journal is committed to publishing the high quality articles from economics and management perspectives. It is a triannual journal published in April, August and December and all articles submitted are in English. IJEM follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. Peer review is fundamental to the scientific publication process and the dissemination of sound science.
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