Local Cuisine in a Tourist City: Food Identity in Sarajevo Restaurant Menus as a Source of Destination Marketing

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM European Journal of Tourism Hospitality and Recreation Pub Date : 2022-12-01 DOI:10.2478/ejthr-2022-0004
Amra Čaušević, Francesc Fusté-Forné
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引用次数: 1

Abstract

Abstract Food conveys the sense of a place, and it encapsulates both the natural and cultural meanings that locals attach to their culinary heritages. Food tourism contributes to the sustainable development of destinations because food-based activities are part of sustainable tourism practices. Sarajevo is becoming an increasingly popular gastronomic destination. The purpose of this research is to analyse the food image of the city of Sarajevo, Bosnia and Herzegovina, as a relevant issue for food tourism sustainable development in urban environments. To achieve it, this resear ch understands restaurants as a food tourism attraction. To analyse how a destination promotes food identity, this article draws from a content analysis of 16 menus from restaurants located in the four municipalities of the city of Sarajevo. Results rev eal to what extent local restaurants offer menus based on local foods and drinks that represent Bosnian-Herzegovinian cuisine. In particul ar, the research contributes to understanding food tourism in cities, and how restaurants can be crucial in developing and promoting sustainable tourism.
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旅游城市的地方美食:萨拉热窝餐厅菜单作为目的地营销来源的食物认同
食物传达了一个地方的感觉,它包含了当地人对其烹饪遗产的自然和文化意义。食品旅游有助于目的地的可持续发展,因为以食品为基础的活动是可持续旅游实践的一部分。萨拉热窝正在成为一个越来越受欢迎的美食目的地。本研究的目的是分析波斯尼亚和黑塞哥维那萨拉热窝市的食物形象,作为城市环境中食物旅游可持续发展的相关问题。为了实现这一目标,本研究将餐馆理解为一种食品旅游景点。为了分析目的地如何促进食物身份,本文从位于萨拉热窝市四个城市的16家餐厅菜单的内容分析中得出结论。结果揭示了当地餐馆提供的菜单在多大程度上基于代表波斯尼亚-黑塞哥维那美食的当地食物和饮料。特别是,这项研究有助于了解城市的美食旅游,以及餐馆如何在发展和促进可持续旅游中发挥关键作用。
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European Journal of Tourism Hospitality and Recreation
European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-
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