Internationalization strategies and instruments of competition - Polish furniture companies on the foreign market

Abstract

Internationalization strategies and instruments of competition - Polish furniture companies on the foreign market. Despite the global economic situation related to the COVID-19 pandemic, the Polish furniture industry is still a dynamically developing branch of the national economy of Poland. One of the most important paths in the development of this industry is still internationalization. The aim of the article was to define the internationalization strategies of Polish furniture enterprises, as well as to indicate the instruments of competition used by these companies on the foreign market. Empirical research was carried out in a group of 100 medium and large furniture enterprises conducting export activity. The research identified the most frequently used internationalization strategies by furniture companies, identified the most effective strategies, and identified competition instruments of the greatest importance for Polish furniture manufacturers. The research showed that ethnocentric strategy is most often used in the furniture industry. This strategy is the most effective. Regardless of the size of the enterprise, the quality of products was recognized by the respondents as the most important instrument of competition on the external market.