Pengaruh Good Corporate Governance dan Loyalitas terhadap Keputusan Nasabah serta Dampaknya terhadap Kualitas Produk

Iqtishoduna Jurnal Ekonomi Islam Pub Date : 2021-10-31 DOI:10.18860/iq.v17i2.10478

Eka Rahayuningsih

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Abstract

The purpose of this study is to determine the Effect of Good Corporate Governance and Loyalty on Customer Decisions and Their Impacts on Product Quality. The method used is a quantitative type of associative hypothesis. The analysis used is path analysis. The results of this study will prove five hypotheses. The first hypothesis shows the effect of Good Corporate Governance on Decision has a significant effect with p value 0.05 of 0.000. The second hypothesis shows the effect of Loyalty on Decisions has a significant effect with p value 0.05 of 0.000. The third hypothesis shows the effect of Good Corporate Governance on Product Quality has a significant effect with p value of 0.05 of 0.016. The fourth hypothesis shows the effect of Loyalty on Product Quality has a significant effect with p value of 0.05 of 0.049. The fifth hypothesis shows the influence of Decision on Product Quality has a significant effect with p value 0.05 of 0,000. Path analysis I shows the effect of Good Corporate Governance through Loyalty to product quality directly by 0.044 and indirect effect of 0.293. Path analysis II shows the effect of through Decision on product quality directly at 0.080 and indirect effect at 0.347.

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良好的公司治理和忠诚对客户的决定及其对产品质量的影响

本研究的目的是确定良好的公司治理和忠诚对顾客决策的影响及其对产品质量的影响。所使用的方法是一种定量的联想假设。使用的分析是路径分析。这项研究的结果将证明五个假设。第一个假设显示良好公司治理对决策的影响显著，p值0.05 = 0.000。第二个假设显示忠诚度对决策的影响具有显著影响，p值0.05为0.000。第三个假设显示良好公司治理对产品质量的影响显著，p值为0.05 ~ 0.016。第四个假设显示忠诚度对产品质量的影响显著，p值为0.05 ~ 0.049。第5个假设显示决策对产品质量的影响具有显著效应，p值0.05 = 0000。通径分析I表明，良好公司治理通过忠诚对产品质量的直接影响为0.044，间接影响为0.293。通径分析II显示，通过决策对产品质量的直接影响为0.080，间接影响为0.347。

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Iqtishoduna Jurnal Ekonomi Islam

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12 weeks