Chris Skurka, Rainer Romero-Canyas, H. H. Joo, J. Niederdeppe
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引用次数: 3
Abstract
ABSTRACT The contemporary high-choice media landscape offers users considerable latitude to select media content. When it comes to media messaging about science issues like climate change, it is unclear whether audiences gravitate toward different kinds of emotionally evocative messages and what psychosocial factors underlie those preferences. Here, we presented young adults (N = 1,493) with three climate change videos to choose from (“funny,” “scary,” “informational”) and found more participants selected funny content than scary or informational. Contradicting hypotheses derived from mood management theory, negative mood was associated with selecting the scary video. Conservatives preferred the funny and scary video to the informational video, but gender identity was the strongest predictor of selective exposure with women preferring funny and scary videos to informational.
期刊介绍：
Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.
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