{"title":"Research on the Development Strategy of Zhengzhou Yutong Bus Co., Ltd. in China","authors":"Gaohan Zhang","doi":"10.56028/ijbm.1.2.9.2023","DOIUrl":null,"url":null,"abstract":"The bus industry in China has achieved unprecedented development with the continuous development of social economy in China. The bus industry in China started in 1970s. Now it has a certain technical foundation. After more than 30 years of development and integration. Zhengzhou yutong Bus Co., Ltd. is developing well in the bus industry in China. By analyzing the internal and external environment of Yutong bus, this paper puts forward some reasonable suggestions for the development of Yutong bus. So that the company can actively adapt to environmental changes and consolidate its leading position in the industry. This paper mainly adopts SWOT analysis method to analyze the advantages and disadvantages of Yutong bus, as well as the opportunities and challenges it faces in its development.","PeriodicalId":38990,"journal":{"name":"International Journal of Business and Management Science","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business and Management Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56028/ijbm.1.2.9.2023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
The bus industry in China has achieved unprecedented development with the continuous development of social economy in China. The bus industry in China started in 1970s. Now it has a certain technical foundation. After more than 30 years of development and integration. Zhengzhou yutong Bus Co., Ltd. is developing well in the bus industry in China. By analyzing the internal and external environment of Yutong bus, this paper puts forward some reasonable suggestions for the development of Yutong bus. So that the company can actively adapt to environmental changes and consolidate its leading position in the industry. This paper mainly adopts SWOT analysis method to analyze the advantages and disadvantages of Yutong bus, as well as the opportunities and challenges it faces in its development.
期刊介绍：
The International Journal of Business and Management Science (IJBMS) (Print: ISSN 1837-6614; Online: 1985-692X) is a double-blind peer-reviewed semiannual journal. Generally the journal publishes the articles that expand knowledge on business and management issues. Business Complexity and Performance Management were the two of the top ten problems IJBMS cover pageof 20th century management. In the 21st century, overcoming such problems seem to be challenging to educators and practitioners. Do educators and practitioners agree on which management skills are required for success in the 21st century? These all issues call for substantial research to achieve a very modern sustainable business era of the global economy. IJBMS intends to focus on the business and management issues with the vision of sustainable competitiveness along with scientific evidences. The quantitative approach for analyzing a research problem is promoted by IJBMS.
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