Constructions of family relationships in a COVID Christmas: An analysis of television advertisements on YouTube

IF 2.2 3区心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Feminism & Psychology Pub Date : 2022-06-20 DOI:10.1177/09593535221102689

Madeleine Pownall, Eve Eyles-Smith, Catherine V. Talbot

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引用次数: 2

Abstract

Christmas time is a site of intensified domesticity, a reliance on traditional norms, and centring of family relationships. Christmas in the year 2020 was unique in this regard, given how the COVID-19 pandemic widely disrupted home life and shifted family relationships. Feminist researchers have previously noted how analysis of contemporary cultural artefacts, such as online media, can be a useful way of exploring how different relationships are constructed to serve various functions. Therefore, we thematically analysed 11 television advertisements on YouTube to investigate how family relationships are constructed through a lens of feminist psychology in the context of a COVID-19 Christmas. Our analysis generated three dominant themes. First, the television advertisements in our sample constructed nostalgia as women's work. Second, family relationships were positioned as a means of reclaiming power and purpose in an effort to instil a new normal. Lastly, television advertisements constructed family relationships as a critical site for representing gendered norms. We discuss these themes in relation to feminist scholarship on the function of family relationships, during COVID-19 and beyond.

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COVID圣诞节中的家庭关系构建:对YouTube电视广告的分析

圣诞节是强化家庭生活的时刻，是对传统规范的依赖，是家庭关系的中心。在这方面，2020年的圣诞节是独一无二的，因为COVID-19大流行严重扰乱了家庭生活，改变了家庭关系。女权主义研究人员之前已经注意到，对当代文化产物(如网络媒体)的分析，可以成为探索不同关系如何被构建以服务于各种功能的有用方法。因此，我们对YouTube上的11个电视广告进行了主题分析，以女性主义心理学的视角，在2019冠状病毒病圣诞节的背景下，研究家庭关系是如何构建的。我们的分析产生了三个主要主题。首先，我们样本中的电视广告将怀旧构建为女性的工作。第二，家庭关系被定位为一种重新获得权力和目标的手段，以努力灌输一种新常态。最后，电视广告将家庭关系构建为表现性别规范的重要场所。在2019冠状病毒病期间和之后，我们将讨论这些主题与女性主义学术关于家庭关系功能的关系。

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来源期刊

Feminism & Psychology Multiple-

CiteScore

3.30

自引率

11.10%

发文量

期刊介绍： Feminism & Psychology provides a forum for debate at the interface between feminism and psychology. The journal"s principal aim is to foster the development of feminist theory and practice in – and beyond – psychology. It publishes high-quality original research, theoretical articles, and commentaries. We are interested in pieces that provide insights into the gendered reality of everyday lives, especially in relation to women and girls, as well as pieces that address broader theoretical issues. Feminism & Psychology seeks to publish work from scholars, researchers, activists and practitioners at all stages of their careers who share a feminist analysis of the overlapping domains of gender and psychology.