{"title":"Teaser Advertising of Drugs and Medications and Potential Users Targeting","authors":"I. Smirnova, E. Kozlov","doi":"10.2139/ssrn.3213299","DOIUrl":null,"url":null,"abstract":"Cultural grounds, semiotic structure, communicative functions and targeting in a teaser-advertising message are considered.","PeriodicalId":10477,"journal":{"name":"Cognitive Social Science eJournal","volume":"89 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2018-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cognitive Social Science eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3213299","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Cultural grounds, semiotic structure, communicative functions and targeting in a teaser-advertising message are considered.
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