The QoE alchemy: Turning quality into money. Experiences with a refined methodology for the evaluation of willingness-to-pay for service quality

A. Sackl, S. Egger, Patrick Zwickl, P. Reichl
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引用次数: 29

Abstract

Studying the connection between QoE and QoS and its implications for network and content providers has yielded a couple of well-established experimental approaches. However, research in this field has mainly neglected economical aspects of user trials. This paper describes and evaluates an extended experimental setup to investigate willingness-to-pay for enhanced video quality inferred from network quality parameters. The results confirm that our realistic setup provides valid results indicating the suitability for upcoming studies bringing economical aspects and QoE together.
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QoE炼金术:将质量转化为金钱。对服务质量付费意愿评估的精细化方法的经验
研究QoE和QoS之间的联系及其对网络和内容提供商的影响已经产生了一些成熟的实验方法。然而,这一领域的研究主要忽略了用户试验的经济方面。本文描述并评估了一个扩展的实验设置,以调查从网络质量参数推断的增强视频质量的付费意愿。结果证实,我们的实际设置提供了有效的结果,表明将经济方面和QoE结合在一起的后续研究的适用性。
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