{"title":"INFLUENCER SIZE EFFECTING CLIMATE CHANGE DISCOURSE:\nA STUDY ON INDONESIAN TWITTER","authors":"","doi":"10.31620/jccc.06.20/08","DOIUrl":null,"url":null,"abstract":"This study seeks to understand the climate change discourse on Indonesian Twitter. Searching Twitter with the keyword “perubahaniklim” returned 4542 individual tweets in the six-month period from March to October 2019. This study took a quantitative approach to observe Twitter users contributing to the climate change discourse. By analyzing the frequency distribution of tweets, we analyze Indonesian Twitter accounts based on the number of followers, the number of tweets, and the distribution of tweets. We categorize contributors to the Indonesian climate change discourse on by influencer size (mega, macro, micro, and nano-influencer). The study found that influencer size effects in climate change discourse on Twitter. The effect is more strongly correlated to the distribution\nof tweets than the number of tweets. This study provides new insights for future climate change communication that combines interpersonal communication, mass communication, journalism development, and new communication media, especially social media.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"45 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Content, Community and Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31620/jccc.06.20/08","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 2
Abstract
This study seeks to understand the climate change discourse on Indonesian Twitter. Searching Twitter with the keyword “perubahaniklim” returned 4542 individual tweets in the six-month period from March to October 2019. This study took a quantitative approach to observe Twitter users contributing to the climate change discourse. By analyzing the frequency distribution of tweets, we analyze Indonesian Twitter accounts based on the number of followers, the number of tweets, and the distribution of tweets. We categorize contributors to the Indonesian climate change discourse on by influencer size (mega, macro, micro, and nano-influencer). The study found that influencer size effects in climate change discourse on Twitter. The effect is more strongly correlated to the distribution
of tweets than the number of tweets. This study provides new insights for future climate change communication that combines interpersonal communication, mass communication, journalism development, and new communication media, especially social media.
期刊介绍：
Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.
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