Strategy for Enhancing Students’ Entrepreneurship in Reducing Reduction in Knowledge Management's View

Abstract

This study aims to foster student strategies in developing entrepreneurship, which includes learning to do business, creativity in creating products, the promotion process, and innovations in developing business. The method used in this research is a qualitative approach with descriptive analysis to determine the students' strategies in starting and developing their business. This method is considered to be able to obtain as much detail as possible about student strategies in entrepreneurship. Based on the research results, it shows that students have high courage in entrepreneurship and self-taught learning via the internet. Data obtained from a survey conducted using a Google form filled with 56 students starting from the 2015-2019 class showed that students' strategies in developing business prefer social media as a means of product promotion because it is more effective and efficient. Based on the results of the study, we found a link between student entrepreneurial strategies and knowledge management. From the data we have collected, most of the students are self-taught, rely on information, and process that information. This is by the concept of knowledge management.