{"title":"Generation-Z and travelling interest in Tebing Tinggi","authors":"Haya Haratikka, A. Purba","doi":"10.20414/jed.v5i3.7004","DOIUrl":null,"url":null,"abstract":"Purpose — The aim of this research is to examine the interest of Generation-Z in travel by exploring the factors that influence their choice of tourism destination and reasons for traveling.Method — To collect data for this research, a qualitative method was employed whereby an open-ended online questionnaire was distributed to 71 individuals belonging to the Z generation in Tebing Tinggi City. We utilized thematic analysis as the technique to examine and analyze the data collected.Result — We found that Generation-Z has a psychological need for vacations to alleviate the stress caused by their numerous responsibilities. When traveling, they typically choose the closest and most renowned tourist destination in their area, without spending excessive amounts of money. Popular activities for them include searching for picturesque locations, experiencing local cuisine, and camping. To travel affordably and efficiently, Generation-Z often opts for private vehicles such as motorcycles or cars, which enable them to visit multiple places.Contribution — This study contributes to the body of knowledge on Generation-Z travel behavior and has implications for the tourism industry in terms of catering to this demographic's unique preferences and needs.","PeriodicalId":35485,"journal":{"name":"International Journal of Management and Enterprise Development","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Management and Enterprise Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20414/jed.v5i3.7004","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose — The aim of this research is to examine the interest of Generation-Z in travel by exploring the factors that influence their choice of tourism destination and reasons for traveling.Method — To collect data for this research, a qualitative method was employed whereby an open-ended online questionnaire was distributed to 71 individuals belonging to the Z generation in Tebing Tinggi City. We utilized thematic analysis as the technique to examine and analyze the data collected.Result — We found that Generation-Z has a psychological need for vacations to alleviate the stress caused by their numerous responsibilities. When traveling, they typically choose the closest and most renowned tourist destination in their area, without spending excessive amounts of money. Popular activities for them include searching for picturesque locations, experiencing local cuisine, and camping. To travel affordably and efficiently, Generation-Z often opts for private vehicles such as motorcycles or cars, which enable them to visit multiple places.Contribution — This study contributes to the body of knowledge on Generation-Z travel behavior and has implications for the tourism industry in terms of catering to this demographic's unique preferences and needs.
期刊介绍:
IJMED is a major international research journal dedicated to business development strategy and entrepreneurship policy as well as management processes in an international and cross-cultural context. IJMED provides a venue for high quality papers including theoretical research articles, evidence-based case studies and practical applications seeking to explore best practice and investigate strategies for rapid growth management in SMEs. IJMED has a history of contributing to the academic literature, providing conceptual and practical insights and generating innovative ideas for organizational enterprise. Topics covered include: -SMEs'' start-up development, corporate venturing- Technological opportunities, new firm creation, valuation- Technological adoption, technology transfer, technopreneurship- Joint ventures/alliances, franchising and corporate ownership- Business incubator development strategy- Economic and social entrepreneurship- Virtual coaching services for SMEs- SMEs and entrepreneurship policy- Start-up cognitions/behaviours- Halo effect, technology licensing- Long-run technology investments- Knowledge management/technology strategy in SMEs- Managing rapid growth, accelerating competitive effectiveness- Strategy decision speed and SME performance- Entrepreneurs in non-profit sector.