Producción del paisaje en la industria del travel blogging: un estudio de caso

Abstract

Contemporary landscape production is not exempt from the practices that occur on sociodigital platforms. In that sense, this research studies certain ways in which tourist landscapes are instrumentalized from the digital figure of the travel blogger in order to commercialize their visual component. For this, through cultural analytics and in-depth interview we identify the visual rhetoric and textual strategies used by a travel blogger. Specifically, we downloaded 450 publications from her Instagram profile to distinguish the communication patterns used to instrumentalize the landscape for the benefit of the construction of her character. With the in-depth interview we contextualize the results from the microcelebrity perspective. The results indicate how the presentation of the landscape is configured from certain strategies that seek to fragment the space based on the aesthetic qualities of the character, the exposure of the sponsors and the desire to become a microcelebrity.