{"title":"Research of Personal Online Bank Choice Based on Information-Processing Theory","authors":"Junfeng Liao, Zhongqiang Wang, Rui Cheng","doi":"10.1109/ICEEE.2010.5661012","DOIUrl":null,"url":null,"abstract":"How will information from online banks influence the choice of customers? This research uses information processing theory, WOM theory, perceived risk theory and trust theory, in order to find the flow of information from online banks to customers, and the relationships among those issues. Moreover, online banks in Mainland China are the targets of this research.","PeriodicalId":6302,"journal":{"name":"2010 International Conference on E-Product E-Service and E-Entertainment","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2010-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 International Conference on E-Product E-Service and E-Entertainment","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEEE.2010.5661012","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
How will information from online banks influence the choice of customers? This research uses information processing theory, WOM theory, perceived risk theory and trust theory, in order to find the flow of information from online banks to customers, and the relationships among those issues. Moreover, online banks in Mainland China are the targets of this research.
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