A procedure for the elicitation of a script for the acquisition of household appliances within a consumer decision-making context

IF 1.5 Q2 SOCIAL SCIENCES, INTERDISCIPLINARY Journal of Family Ecology and Consumer Sciences Pub Date : 2010-03-15 DOI:10.4314/JFECS.V30I1.52820
Alet C. Erasmus, Elizabeth Boshoff, Gg Rousseau
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引用次数: 2

Abstract

Twee sake word in hierdie artikel aangeraak. Eerstens word die potensiaal van tekse in terme van die praktiese aanwending daarvan in verbruikersgedragnavorsing voorgehou. Tweedens word ‘n prosedure vir die ontwikkeling van ‘n teks vir die aankoop van groot huishoudelike toerusting voorgestel met in agneming van besware en probleme wat tydens vorige navorsing met tekse geopper is in ‘n poging om data te verkry wat betroubaar en waar is. ‘n Teks vir die aankoop van groot huishoudelike toerusting kan die weg baan vir soortgelyke studies met betrekking tot ander kommoditeite tot voordeel van verbruikers, die handel en industrie.
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在消费者决策的背景下，为购买家用电器而编写脚本的程序
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Journal of Family Ecology and Consumer Sciences
Journal of Family Ecology and Consumer Sciences SOCIAL SCIENCES, INTERDISCIPLINARY-
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