Factors Influencing Mobile Search Engine Users' Continuance Behavior Under the Context of Service Harm Crisis Event

Abstract

Post-adoption behavior has become one of the research hotspots in recent years. The purpose of this article is to research mobile search engine user's usage behaviour under the context of service harm crisis. Hypotheses and theoretical model are proposed by integrating expectation confirmation model of IS continuance, technology acceptance model, perceived risk theory, attribution theory and habit theory. The results indicated that continuance intention along with satisfaction and habit are important determinants of continuance behaviour. Perceived usefulness, perceived risk and continuance attitude have significant effect on continuance intention while attitude has the strongest effect. Confirmation promotes perceived usefulness, satisfaction and perceived ease of use which has an indirectly significant influence on satisfaction via perceived usefulness. Attribution of responsibilities has been found to have positive effect on perceived risk. Implications and contributions are provided.