NETWORK OF TOURISM OBSERVATORIES TOWARD A TOURISM INTELLIGENCE: THE CASE OF BRAZIL

Abstract

This research analyzes the Brazilian Network of Tourism Observatories as a mainspring to support the understanding of the tourism activity in the country, as well as the creation of smart destination. From the literature review and the application of questionnaires to the observatories, this study was developed, using NVivo software for data analysis. The method is part of an applied research with field research that was carried out in the year 2019. In the period under analysis, the Brazilian Network of Observatories was formed by 26 active stakeholders. It is well known that the set of knowledge generated by tourism observatories in Brazil, has contributed to tourist territories being able to implement smart and target strategies for the real need of tourist demand. The data collected indicates that the research developed by the observatories of the Brazilian network is important and valid information for public and private D.F. Alvares; S.R. Dos Santos; A.R.C. Perinotto 141 Enlightening Tourism. A Pathmaking Journal, Vol. 10, No 2 (2020), pp.140-178 ISSN 2174-548X managers, and can also implement actions that increase the quality of the tourist offer, as well as the experience of the visitor to Brazil. In this way, it is essential to deepen and broaden the understanding on the impact and relevance of tourism observatories toward tourism intelligence development.