Reaching goals through different means: will and cognition in the action of people with low and high action control

Abstract

results The first investigation revealed that the intention of saving money is achieved through the mechanism of implementation intention. It was found that people with a low level of action control (state-orientation) and people with a high level of action control (action-orientation) implement a similar level of saving behavior. However, they do so in different ways. Action-oriented participants also seemed to make plans, and these plans supported goal attainment, though this process did not affect behavior to the same degree as for state-oriented participants. The results are discussed, drawing on the Julius Kuhl Action Control Theory as well as its explication which is the Theory of Personality Systems Interactions.