Advertising – digital communication for the socio–cultural development of the ancestral cultural sanctuaries of the red road: Yololo (Chongón) and Cempohualli (Guale)

Abstract

The objective of this work was to analyze the management of digital communication in the ancestral cultural sanctuaries Yololo Chicomoztoc Teocalli and Campo Hualli located in Chongón and Guale in Ecuador, respectively, the links between digital communication and socio-cultural developmentwere examined, offering a unique experience by sharing on digital platforms the services that these places provide and the benefits they bring. The research is of a non-experimental and transactional design, of an exploratory type, for which research tools were used that allowed obtaining relevant data, which were analyzed and interpreted, providing valuable information for creating and implementing communication strategies on digital platforms. In a simple and friendly way.