Pluralism and ownership concentration in digital newspaper and online news

J. Faustino
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Abstract

The main objective of this research is to measure the concentration in the Portuguese online news segment, and to evaluate the extension to which this situation may be compromising fundamental social values: diversity of voices, freedom of speech and right of access to information. The author will resort to market indicators, namely unique users, number of pages visited, time spent and advertising revenues. Additionally, we will measure the level of concentration in online newspapers and compare it with the correspondent offline newspaper version. We will try to demonstrate that it is important to have a holistic perspective of the media market, considering the country context, to understand some local characteristics and the market structure, as well as the political, economic, social and technological dynamics.
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数字报纸与网络新闻的多元化与所有权集中
这项研究的主要目的是衡量葡萄牙在线新闻的集中程度,并评估这种情况对基本社会价值的损害程度,包括声音的多样性、言论自由和获取信息的权利。作者将采用市场指标,即唯一用户,访问页数,花费的时间和广告收入。此外,我们将测量在线报纸的集中度,并将其与相应的离线报纸版本进行比较。我们将试图证明,考虑到国家背景,了解一些地方特征和市场结构,以及政治、经济、社会和技术动态,对媒体市场有一个整体的看法是很重要的。
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