Priming the pump: Does providing information before a crisis communications simulation provide a better learning experience?

Abstract

Many crisis communications educators use simulations as a means for students to test their learning in a controlled environment meant to simulate a real-life crisis using an (often hypothetical) organization. This project explores whether providing background and historical information about the organization days or weeks in advance of the simulation can enhance learning. Survey results of students exposed to this method as well as a traditional scenario approach (where all information is provided at once) showed that students preferred the advanced exposure method. The learning experience was judged to be superior overall. In addition, the recognition of understanding risks as well as improvements in teamwork were also noted.