{"title":"Cultural Marketing Activities and Brand Relationship Formation of Western Global Companies in China : Moderating Effect of Chinese Traditional Value","authors":"Duanmu Yi, 중국길림의약대학교 마케팅학과, Wonjun Lee","doi":"10.20288/jcs.2019.22.2.19","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":38196,"journal":{"name":"International Journal of China Studies","volume":"31 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of China Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20288/jcs.2019.22.2.19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
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