An exploratory analysis of extended grocery supply chain operations and home delivery

Kenneth K. Boyer, G. Hult, M. Frohlich
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引用次数: 49

Abstract

This article examines ordering and delivery data from several home delivery grocers in both the USA and the UK. Contrary to popular perceptions, the demise of home delivery grocers (or Internet grocers as they were known during the artificial boom period of 1997‐2000) was exaggerated. In fact, sales for grocery home delivery are currently at least 50 per cent higher than their “peak” in 2000. This article examines the operational challenges involved in offering this value‐added service to consumers and posits the argument that prior efforts (notably Webvan) failed in large part due to poor operational execution and poorly planned business models. Closes with some insights regarding the problems which must be addressed if this extended grocery channel is to become successful in the long run.
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扩展杂货供应链运营和送货上门的探索性分析
本文研究了美国和英国几个送货上门的杂货商的订购和送货数据。与普遍的看法相反,送货上门的杂货商(或1997 - 2000年人为繁荣时期的互联网杂货商)的消亡被夸大了。事实上,目前杂货送货上门业务的销售额比2000年的“峰值”至少高出50%。本文考察了向消费者提供这种增值服务所涉及的运营挑战,并提出了之前的努力(尤其是Webvan)的失败在很大程度上是由于糟糕的运营执行和糟糕的商业模式规划。结束了一些关于必须解决的问题的见解,如果这个扩展的杂货店渠道在长期内取得成功。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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