Brands: An Integrated Marketing, Finance, and Societal Perspective

IF 0.5 Q4 BUSINESS Foundations and Trends in Marketing Pub Date : 2020-11-15 DOI:10.1561/1700000064

B. Calder

引用次数: 2

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品牌:整合营销、财务和社会视角

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来源期刊

Foundations and Trends in Marketing BUSINESS-

CiteScore

3.40

自引率

30.00%

发文量

期刊介绍： Foundations and Trends® in Marketing will publish survey and tutorial articles on the following topics: -B2B Marketing- Bayesian Models- Behavioral Decision Making- Branding and Brand Equity- Channel Management- Choice Modeling- Comparative Market Structure- Competitive Marketing Strategy- Conjoint Analysis- Customer Equity- Customer Relationship Management- Game Theoretic Models- Group Choice and Negotiation- Discrete Choice Models- Individual Decision Making- Marketing Decisions Models- Market Forecasting- Marketing Information Systems- Market Response Models- Market Segmentation- Market Share Analysis- Multi-channel Marketing- New Product Diffusion- Pricing Models- Product Development- Product Innovation- Sales Forecasting- Sales Force Management- Sales Promotion- Services Marketing- Stochastic Model.

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