{"title":"Brazilian Restaurant Case-Vertical and Horizontal Business Integration","authors":"Tom Cockburn, C. Cockburn-Wootten","doi":"10.2139/ssrn.3104636","DOIUrl":null,"url":null,"abstract":"This teaching case study examines vertical and horizontal integration strategy in a Brazilian restaurant seeking Michelin star recognition. The case study is aimed at senior students and MBAs on Exec Ed programs.","PeriodicalId":18190,"journal":{"name":"Latin American Economics eJournal","volume":"79 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2017-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Latin American Economics eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3104636","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This teaching case study examines vertical and horizontal integration strategy in a Brazilian restaurant seeking Michelin star recognition. The case study is aimed at senior students and MBAs on Exec Ed programs.
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