{"title":"Conference facilities as a key factor in the competitiveness of urban hotels: A case study of Łódź (Poland)","authors":"J. Bik, Anna Poreda, A. Matczak","doi":"10.2478/ejthr-2020-0020","DOIUrl":null,"url":null,"abstract":"Abstract The article aims to assess the competitiveness of hotels in Łódź on the meeting tourism (MICE) market based on an analysis of their conference facilities. The data was obtained from GUS statistics, reports on MICE tourism in Poland and as a result of own field research carried out in 2019. Exploratory data analysis was used in their development. The development of modern hotels in Łódź of higher categories with obligatory conference rooms has contributed to the diversification of the possibilities of organising MICE tourism by city hotels. The hotel’s possession of conference facilities has become an important factor in building its competitive advantage. The analysis of hotel equipment with conference facilities, using the conference service capacity (CSC) index, turned out to be a sufficiently correct measure to illustrate the diversity of hotels’ ability to compete in the MICE urban tourism market.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Tourism Hospitality and Recreation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/ejthr-2020-0020","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 3
Abstract
Abstract The article aims to assess the competitiveness of hotels in Łódź on the meeting tourism (MICE) market based on an analysis of their conference facilities. The data was obtained from GUS statistics, reports on MICE tourism in Poland and as a result of own field research carried out in 2019. Exploratory data analysis was used in their development. The development of modern hotels in Łódź of higher categories with obligatory conference rooms has contributed to the diversification of the possibilities of organising MICE tourism by city hotels. The hotel’s possession of conference facilities has become an important factor in building its competitive advantage. The analysis of hotel equipment with conference facilities, using the conference service capacity (CSC) index, turned out to be a sufficiently correct measure to illustrate the diversity of hotels’ ability to compete in the MICE urban tourism market.
本文旨在通过对Łódź酒店会议设施的分析,评估其在会议旅游(MICE)市场上的竞争力。这些数据来自GUS的统计数据、关于波兰会展旅游的报告以及2019年自己进行的实地研究。探索性数据分析用于其开发。现代酒店的发展,在Łódź更高类别的强制性会议室,有助于多样化的可能性组织会议旅游的城市酒店。酒店拥有的会议设施已成为建立其竞争优势的重要因素。运用会议服务能力(conference service capacity, CSC)指标对酒店配备会议设施的情况进行分析,是反映酒店在会展城市旅游市场竞争能力多样性的正确指标。