THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOR IN THE RETAILING INDUSTRY OF LEBANON

IF 0.4 4区农林科学 Q4 HORTICULTURE Journal of the Professional Association for Cactus Development Pub Date : 2021-08-10 DOI:10.24818/cts/3/2021/1.03

Bassam Tarhini, Layal Hafiz

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引用次数: 1

Abstract

COVID-19 has changed many aspects of human lives. Life was paused for a while and humanity has been exposed to many threats unprepared at most levels. Several studies were conducted to understand human behavior amid crises and their behavior during COVID-19. Panic and spiritual buying dominates the buying behavior. This research investigates the emerged trends to the retail industry amid COVID-19. Several hypotheses were tested to understand the cause and effect relationship between the brick-and-mortar and online shopping. In order to reach a realistic result a quantitative research was conducted and a non-probability convenience sampling method was used where 191 respondents answered the survey questions on a 5 point Likert and nominal scales. It was found that consumer behavior is common across different countries amid COVID-19 with slight variation related to online shopping due to lack of trust with online sources. It was noticed that Lebanese post the pandemic became less price sensitive towards health products as they seek quality and willing to pay more to get it.

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新冠肺炎疫情对黎巴嫩零售业消费者行为的影响

COVID-19改变了人类生活的许多方面。生命暂停了一段时间，人类在大多数层面上都暴露在许多没有准备的威胁之下。为了了解人类在危机中的行为以及他们在COVID-19期间的行为，进行了几项研究。恐慌和精神购买主导了购买行为。本研究调查了新冠肺炎疫情下零售业的新趋势。为了了解实体店和网上购物之间的因果关系，我们测试了几个假设。为了达到一个真实的结果，进行了定量研究，并采用非概率便利抽样方法，191名受访者回答了5分李克特和名义量表的调查问题。结果发现，在新冠肺炎疫情下，不同国家的消费者行为普遍存在，但由于对网络资源缺乏信任，网购行为略有不同。人们注意到，大流行后的黎巴嫩人对保健产品的价格不那么敏感，因为他们追求质量，愿意花更多的钱来获得质量。

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来源期刊

Journal of the Professional Association for Cactus Development Agricultural and Biological Sciences-Plant Science

CiteScore

1.10

自引率

33.30%

发文量

期刊介绍： The editors of the Journal of the Professional Association for Cactus Development, are very excited to be a part of the excellent editorial committee and to work together to create the synergism between scientists, growers, legislators, and business people so vital to the development of this industry to serve the people of arid lands.