Self-Checkout behaviours at supermarkets: does the technological acceptance model (TAM) predict smart grocery shopping adoption?

Abstract

ABSTRACT Self-service technologies (SSTs) have been widely implemented across the supermarket sector, which has presented opportunities for grocery retailers to move beyond self-checkout systems. This research used the extended Technology Acceptance Model to investigate the current usage of self-checkout systems by comparing different groups of consumers and sought to determine the causal factors that allow these groups to adopt smart grocery shopping technologies. The study found that different segments of consumers have already adopted self-checkout, though at varying levels. It concludes that there is a general readiness among consumers to adopt smart grocery shopping with behavioural intention mostly influenced by consumers attitudes towards the mode of shopping and convenience.