Virtual reality and consumer behavior: constraints, negotiation, negotiation-efficacy, and participation in virtual golf

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Physical Culture and Sport Studies and Research Pub Date : 2020-11-05 DOI:10.2478/pcssr-2020-0020

Chulhwan Choi, Sin-Wook Yoo, J. Park, T. Greenwell

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引用次数: 3

Abstract

Abstract The emergence of virtual sports shows promises in encouraging participation among those who may be constrained from participating in traditional recreational sports (Choi et al., 2019). To maximize virtual sports’ potential in increasing sports participation, this study aimed to investigate the relationships between constraints, negotiation, negotiation-efficacy, and participation. Results from virtual golf participants found that, as predicted, (a) constraints had a negative direct influence on participation, (b) negotiation-efficacy had a negative direct influence on constraints, (c) negotiation-efficacy had a positive direct influence on negotiation, and negotiation had a positively direct influence on participation. The findings of this study indicated that reduced constraints did not result in increasing virtual golf consumers’ participation because negotiation did not play a significant role in their decision to participate. Thus, the current study provides a comprehensive understanding of interrelationships among leisure participation, constraints, and negotiation, particularly extending to the context of virtual golf.

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虚拟现实与消费者行为:约束、谈判、谈判效能与虚拟高尔夫参与

虚拟体育的出现在鼓励那些可能被限制参加传统休闲体育的人参与方面显示出了希望(Choi等人，2019)。为了最大限度地发挥虚拟体育在提高体育参与方面的潜力，本研究旨在探讨约束、谈判、谈判效能和参与之间的关系。虚拟高尔夫参与者的结果发现，正如预期的那样，(a)约束对参与有负向的直接影响，(b)谈判效能对约束有负向的直接影响，(c)谈判效能对谈判有正向的直接影响，谈判对参与有正向的直接影响。本研究的结果表明，限制的减少并没有导致虚拟高尔夫消费者参与的增加，因为谈判在他们的参与决策中没有发挥重要作用。因此，目前的研究对休闲参与、约束和谈判之间的相互关系提供了全面的理解，特别是扩展到虚拟高尔夫的背景下。

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来源期刊

Physical Culture and Sport Studies and Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

0.00%

发文量

审稿时长

4 weeks

期刊介绍： Physical Culture and Sport. Studies and Research is directed to the representatives of the social sciences of sport (philosophers, sociologists, psychologists, pedagogues, managers of sport, and theoreticians of sport from particular or general point of view). The main goal of the journal is to present the most current (and only the best) papers from European, Western and Eastern countries of the world. It focuses on symbolic, axiological, and comparative aspects of contemporary sport. We dedicated this journal to humanists, social researchers, students, and practitioners.