Marshall McLuhan as an oracle of the new era of communications

Abstract

The modern theory of communication is in process of formation. For understanding its basic principles and stages of development it is important to study the work of a Canadian philosopher and culture expert Herbert Marshall McLuhan (1911 - 1980), who is one of the theorists in the field of mass communication. He became one of the prophets of the era of information technology. McLuhan's famous phrases "medium is the message" and "global village" ("global village" - about the modern world) have become a well-established cliché.