INTANGIBLE ECONOMY

Nikolce Runcev, Trajanka Makrevska
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Abstract

The process of committing time, resources and money in order to produce useful things in the future is, from an economic point of view a defining part of what business, governments and   individuals do. Over the last few decades, the nature of investment has been changing to large extent. The type of investment that has risen dramatically is intangible: investment in ideas, in knowledge, in aesthetic content, in software, in brands, in networks and relationship. The paper describes this change and why has happened. Any investments, tangible or intangible, is a step into the unknown. No businesses know for sure what the return will be. First of all, owing to its invisibility, intangible investments tend to be worth less if they fail. It’s harder to recover their value by simply selling them. The upside of an intangible investment is potentially much higher, since it is more likely to benefit from scale (so a modest investment can reap a big return) or synergies (increasing its value directly). So when things go wrong, intangibles tend to be worth less, and when   they go well, they tend to be worth much more. The tendency of intangible investments to generate spillovers makes radically harder to estimate the future returns to the company. And the absence of markets for many intangibles (which contributes to their sunkenness) makes it harder to form a realistic estimate of their value. Intangibles also tend to be contested. People and businesses will often vie to see who control them, own them, or benefit from them. This is partly a function of spillovers. Intangibles have four unusual economic properties. These properties can exist with tangible investments, but on the whole intangible assets exhibit them   to a greater degree. The numerous reasons for the  growth of intangible investment, including the changing balance of services and manufacturing in the economy, globalization, the increased liberalization of markets, development in IT and management technologies, and the changing input costs of services(which play a greater role in intangible investment). This paper looks at the role of intangibles in secular stagnation, the puzzling fall in investment and productivity growth seen in major economy in recent years. We argue the increasing importance of intangible investment may have an important role to play in this troubling phenomenon. 
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无形的经济
从经济学的角度来看,为了在未来生产有用的东西而投入时间、资源和金钱的过程,是企业、政府和个人行为的一个决定性部分。在过去的几十年里,投资的性质在很大程度上发生了变化。急剧增长的投资类型是无形的:对创意、知识、美学内容、软件、品牌、网络和关系的投资。本文描述了这种变化以及发生的原因。任何投资,无论是有形的还是无形的,都是迈向未知的一步。没有企业确切知道回报会是多少。首先,由于无形投资的不可见性,如果失败,它的价值往往会降低。仅仅通过出售它们就很难收回价值。无形投资的好处可能要高得多,因为它更有可能从规模(因此适度的投资可以获得巨大的回报)或协同效应(直接增加其价值)中受益。因此,当事情出错时,无形资产的价值往往会降低,而当事情进展顺利时,无形资产的价值往往会大大增加。无形投资产生溢出效应的趋势,大大加大了对公司未来回报的估计难度。而且,许多无形资产缺乏市场(这导致了它们的贬值),这使得对它们的价值形成一个现实的估计变得更加困难。无形资产也容易受到竞争。人们和企业经常会争夺谁控制它们、拥有它们或从中受益。这在一定程度上是溢出效应的结果。无形资产有四种不同寻常的经济属性。这些属性可以与有形投资一起存在,但从整体上看,无形资产更能体现这些属性。无形投资增长的众多原因,包括经济中服务业和制造业平衡的变化,全球化,市场自由化程度的提高,信息技术和管理技术的发展,以及服务投入成本的变化(在无形投资中起着更大的作用)。本文着眼于无形资产在长期停滞中的作用,即近年来主要经济体投资和生产率增长的令人费解的下降。我们认为,无形投资日益增加的重要性可能在这一令人不安的现象中发挥了重要作用。
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