Modeling University Faculty Member’s Digital Image

G. Timokhina, Olga I. Olga I., Natalia B. Izakova
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Abstract

Introduction. The discussion of the shaping of a digital image of university faculty member is driven by the need for effective educational interaction between students and faculty in the context of digitalization. However, there are practically no studies of the faculty’s image as a system, as well as technologies for modeling the faculty’s digital image. The objective of this study is to model faculty’s digital image for purposes of decision-making in the process of managing digital image in educational interactions. Materials and Methods. Secondary data were received through methods of content analysis and systemic and structural-functional evaluation of information. Primary data were obtained through comparative marketing study of faculty’s digital image on a sample of 400 students and 92 faculty members of a Moscow-based and a regional university and through an expert survey. Methods of multivariate scaling and analysis of statistically significant differences were also applied. Results. Novelty of the study lies in incorporating basic and instrumental core components in the model of university faculty’s digital image due to a dual role of “digital competence” element. The image modeling technique is also developed. It is noticed that faculty’s digital competence is not only an element in the structure of faculty’s image, but also a tool that transmits the image to external environment. Based on results of the study, recommendations on implementation of technique of faculty member’s digital image modeling are proposed. Revealed differences in opinions of students and faculty of two universities can be attributed to unequal access to digital technologies in different regions. Discussion and Conclusion. Conclusions made by authors contribute to development of scientific thought on shaping and promotion of university faculty’s digital image. Results of the comparative study will enable the Moscow-based and regional universities faculty to differentiate and precisely approach issues of shaping and promoting personal digital image.
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建模大学教师的数字图像
介绍。数字化背景下学生与教师之间有效的教育互动需求推动了对大学教师数字形象塑造的讨论。然而,几乎没有研究将教师形象作为一个系统,以及为教师数字形象建模的技术。摘要本研究旨在建构教师数位影像模型,以供教学互动中数位影像管理决策之用。材料与方法。通过对信息进行内容分析、系统评价和结构功能评价的方法获得二次资料。通过对一所莫斯科大学和一所地区大学的400名学生和92名教师的数字形象进行比较营销研究,并通过专家调查获得了初步数据。应用多元标度法和统计学显著性差异分析。本研究的新颖之处在于,基于“数字能力”要素的双重作用,将基础性和工具性核心要素纳入大学教师数字形象模型。图像建模技术也得到了发展。教师的数字能力不仅是构成教师形象的要素,而且是将教师形象传递给外部环境的工具。根据研究结果,对教师数字图像建模技术的实施提出了建议。两所大学师生意见的差异可以归因于不同地区对数字技术的不平等获取。讨论与结论。作者的结论有助于形成和提升高校教师数字形象的科学思想。比较研究的结果将使莫斯科和地区大学的教师能够区分和精确地处理塑造和促进个人数字形象的问题。
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来源期刊
Integration of Education
Integration of Education Social Sciences-Education
CiteScore
1.30
自引率
0.00%
发文量
37
审稿时长
16 weeks
期刊介绍: The journal was established by the resolution of the Russian Federation State Committee on Higher Education, the Ministry of Education of the Russian Federation, the State Assembly and Government of Republic of Mordovia of 12 July 1995. Integration of Education publishes original researches in the field of integration of education. The names and content of the Journal’s sections correspond to the fields of science and groups of specialties of scientific workers in accordance with the Nomenclature of Scientific Specialties in which academic degrees are awarded: 19.00.00 PSYCHOLOGY 13.00.00 PEDAGOGY 22.00.00 SOCIOLOGY
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