Can Banana be a Success Story for Malaysia?

Q2 Business, Management and Accounting Journal of International Food and Agribusiness Marketing Pub Date : 2022-07-31 DOI:10.56527/jabm.9.1.2
B. Tan
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引用次数: 2

Abstract

Bananas are an important commercial fruit and a major export commodity in the tropics. The growing global demand for bananas has caused its harvested area to expand. However, the production of bananas in Malaysia has decreased, probably due to adverse environmental conditions and pests and diseases. Nevertheless, the Malaysian government recognised the importance and potential of fruit crops, including bananas, and has developed national agrofood policies and strategies to support and accelerate food production growth. This study aimed to understand the current scenario of banana production in Malaysia and determine if local bananas have a comparative advantage over their rivals. Based on the Revealed Comparative Advantage (RCA) analysis, Malaysia has a competitive edge in bananas over regional countries, although some challenges remain to overcome. Hence, to sustain its competitive position in the banana market, an intensive effort and interdisciplinary collaboration between policymakers, industrial players, growers, and scientists is desirable to address those issues and challenges described in this study.
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香蕉能成为马来西亚的成功故事吗?
香蕉是热带地区重要的商业水果和主要出口商品。全球对香蕉的需求不断增长,导致其收获面积扩大。然而,马来西亚的香蕉产量下降,可能是由于不利的环境条件和病虫害。然而,马来西亚政府认识到包括香蕉在内的水果作物的重要性和潜力,并制定了国家农业食品政策和战略,以支持和加速粮食生产的增长。本研究旨在了解目前马来西亚香蕉生产的情况,并确定当地香蕉是否比竞争对手具有比较优势。根据显示比较优势(RCA)分析,马来西亚在香蕉方面比地区国家具有竞争优势,尽管仍有一些挑战需要克服。因此,为了保持其在香蕉市场的竞争地位,政策制定者、产业参与者、种植者和科学家之间需要进行密集的努力和跨学科合作,以解决本研究中描述的问题和挑战。
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来源期刊
Journal of International Food and Agribusiness Marketing
Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management
CiteScore
4.90
自引率
0.00%
发文量
28
期刊介绍: The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.
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