X. Mendoza, Jerico Tadeo, Jaypee M. Dacanay, Arnold Nicholas Marla, Chiel Aszhnie B. Vergara
{"title":"Enterprise management strategies in agricultural fairtrade products","authors":"X. Mendoza, Jerico Tadeo, Jaypee M. Dacanay, Arnold Nicholas Marla, Chiel Aszhnie B. Vergara","doi":"10.20414/jed.v5i2.6837","DOIUrl":null,"url":null,"abstract":"Purpose — One of the fairtrade's major purposes is to raise the socio-economic of small-scale farmers. Numerous studies have found that fairtrade has a beneficial effect on farmers' profitability. Meanwhile, this study focused on the product management strategies of enterprises engaged in fair trade products.Method — The researchers used 50 legally registered enterprises located and operated in the province of Cavite. The significant findings were drawn and analyzed using a descriptive research design.Result — It was discovered that the majority of respondents were sole proprietors with few employees, had been in business for less than three years, and had an average initial capital of Php 3,000,000.00 or less. The product management strategies were very effective, and the majority of the participants used package labeling, fair pricing, and personal branding. Furthermore, the study identified challenges encountered in the implementation of product management strategies, such as poor consumer knowledge about packaging, financial resources that affect product pricing, and consumers' lack of brand exposure.Contribution — The study provides detailed product management practices or strategies among fairtrade products, which will serve as a springboard for status quo analysis and baseline studies to explore and develop pandemic- and post-pandemic-sensitive resilient strategies that will promote the sustainability of fairtrade enterprises.","PeriodicalId":35485,"journal":{"name":"International Journal of Management and Enterprise Development","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Management and Enterprise Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20414/jed.v5i2.6837","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 3
Abstract
Purpose — One of the fairtrade's major purposes is to raise the socio-economic of small-scale farmers. Numerous studies have found that fairtrade has a beneficial effect on farmers' profitability. Meanwhile, this study focused on the product management strategies of enterprises engaged in fair trade products.Method — The researchers used 50 legally registered enterprises located and operated in the province of Cavite. The significant findings were drawn and analyzed using a descriptive research design.Result — It was discovered that the majority of respondents were sole proprietors with few employees, had been in business for less than three years, and had an average initial capital of Php 3,000,000.00 or less. The product management strategies were very effective, and the majority of the participants used package labeling, fair pricing, and personal branding. Furthermore, the study identified challenges encountered in the implementation of product management strategies, such as poor consumer knowledge about packaging, financial resources that affect product pricing, and consumers' lack of brand exposure.Contribution — The study provides detailed product management practices or strategies among fairtrade products, which will serve as a springboard for status quo analysis and baseline studies to explore and develop pandemic- and post-pandemic-sensitive resilient strategies that will promote the sustainability of fairtrade enterprises.
期刊介绍:
IJMED is a major international research journal dedicated to business development strategy and entrepreneurship policy as well as management processes in an international and cross-cultural context. IJMED provides a venue for high quality papers including theoretical research articles, evidence-based case studies and practical applications seeking to explore best practice and investigate strategies for rapid growth management in SMEs. IJMED has a history of contributing to the academic literature, providing conceptual and practical insights and generating innovative ideas for organizational enterprise. Topics covered include: -SMEs'' start-up development, corporate venturing- Technological opportunities, new firm creation, valuation- Technological adoption, technology transfer, technopreneurship- Joint ventures/alliances, franchising and corporate ownership- Business incubator development strategy- Economic and social entrepreneurship- Virtual coaching services for SMEs- SMEs and entrepreneurship policy- Start-up cognitions/behaviours- Halo effect, technology licensing- Long-run technology investments- Knowledge management/technology strategy in SMEs- Managing rapid growth, accelerating competitive effectiveness- Strategy decision speed and SME performance- Entrepreneurs in non-profit sector.