{"title":"Creating 'Digital Marketing' Curriculum for 'Art Management' Programmes","authors":"Ina Stanoeva","doi":"10.2139/ssrn.2998864","DOIUrl":null,"url":null,"abstract":"The purpose of this paper is to examine the “Art Management” programmes in Bulgarian universities and to develop a curriculum for implementing digital marketing as a subject in these kind of programmes. The methodology is based on a survey with people working in the field of arts and their necessity for studying digital marketing. The developed curriculum and the teaching methods required for it are presented at the end of the paper.","PeriodicalId":23435,"journal":{"name":"UNSW Business School Research Paper Series","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2017-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"UNSW Business School Research Paper Series","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2998864","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The purpose of this paper is to examine the “Art Management” programmes in Bulgarian universities and to develop a curriculum for implementing digital marketing as a subject in these kind of programmes. The methodology is based on a survey with people working in the field of arts and their necessity for studying digital marketing. The developed curriculum and the teaching methods required for it are presented at the end of the paper.
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