Toward product transparency: communicating traceability information to consumers

Pantxika Ospital, Dimitri Masson, Cédrick Béler, J. Legardeur
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引用次数: 1

Abstract

ABSTRACT In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm's purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.
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迈向产品透明:向消费者传达可追溯性信息
在纺织行业,企业透明度不提供有关产品的信息,使客户能够做出明智的购买。基于文献综述,产品透明度的概念被定义为披露特定产品的可追溯性和供应商的可持续性条件,以及整个生命周期和采购公司的采购实践。对当前时尚领域的实地研究评估了有关透明度的实际做法的情况,并比较了关于产品透明度和公司透明度的在线和实体信息。购买时可用的信息是有限的,在互联网上更是如此。一个品牌为特定产品创建客户信息模型的实验,着重于可追溯性对于收集必要信息的重要性。作者讨论了在数字产品护照中集中信息以提高透明度的必要性。
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来源期刊
International Journal of Fashion Design, Technology and Education
International Journal of Fashion Design, Technology and Education Arts and Humanities-Visual Arts and Performing Arts
CiteScore
3.10
自引率
0.00%
发文量
36
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