{"title":"Library marketing","authors":"R. Looney","doi":"10.29173/lirg806","DOIUrl":null,"url":null,"abstract":"In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.","PeriodicalId":41898,"journal":{"name":"Libres-Library and Information Science Research Electronic Journal","volume":"1 1","pages":""},"PeriodicalIF":0.1000,"publicationDate":"2020-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Libres-Library and Information Science Research Electronic Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29173/lirg806","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 1
Abstract
In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.
期刊介绍：
LIBRES is an international refereed electronic journal devoted to new research in Library and Information Science. Libres is distributed through a listserver, and an ftp site. Listserver subscribers are notified of new issues through the distribution of a table of contents to LIBRES, LIBREF-L, and any other e-conferences requesting the service.
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