Publications: Commercializing new technologies: Getting from mind to market [Book Review]

R. Forage
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Abstract

Review(s) of: Professor Vijay Jolly teaches strategy and technology management at the International Institute for Management Development in Lausanne, Switzerland. His new book, Commercializing New Technologies, provides students and practitioners of this complex process with a valuable new map. Instead of simply embellishing our understanding of the linear model (from Basic Research through Applied RD (2)Incubating; (3) Demonstrating; (4) Promoting; and (5) Sustaining.
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出版物:新技术商业化:从思想走向市场[书评]
回顾:Vijay Jolly教授在瑞士洛桑国际管理发展学院教授战略与技术管理。他的新书《新技术商业化》为这一复杂过程的学生和实践者提供了一幅有价值的新地图。而不是简单地修饰我们对线性模型的理解(从基础研究到应用研发(2)孵化;(3)证明;(4)促进;(5)持续。
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