{"title":"Exhibit and Marketing Techniques in Shopping Malls:\nThe Example of Oakridge Centre","authors":"A. H. Mulongo","doi":"10.7202/1085916ar","DOIUrl":null,"url":null,"abstract":"The architecture, organization and activities within a\nlarge shopping mall are described and analyzed. The mall\nis shown to both reflect and recreate the values of middle\nclass Canadian culture. Both explicit and implicit comparisons\nare made with Zambian culture.","PeriodicalId":84519,"journal":{"name":"Culture (Canadian Ethnology Society)","volume":"9 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Culture (Canadian Ethnology Society)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7202/1085916ar","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The architecture, organization and activities within a
large shopping mall are described and analyzed. The mall
is shown to both reflect and recreate the values of middle
class Canadian culture. Both explicit and implicit comparisons
are made with Zambian culture.
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