Overview of Network Effects & Platforms in Digital Markets

John M. Yun
{"title":"Overview of Network Effects & Platforms in Digital Markets","authors":"John M. Yun","doi":"10.2139/ssrn.3733656","DOIUrl":null,"url":null,"abstract":"In this chapter, we address a number of foundational questions. What exactly are platforms? How do platforms relate to the various types of network effects? Importantly, do we need different tools to assess potential anticompetitive conduct that involves platforms?<br><br>Specifically, we begin with a discussion of the various types of network effects, as these effects are integral to understanding the nature of platforms. Next, we consider platforms more from the perspective of incentives rather than an overt focus on a standardized definition. We also discuss how platforms compete, including discussions of “zero-price” markets and the associated idea of “attention” markets. Finally, we offer some guidance on some relevant economic issues to consider when assessing platform markets in the context of antitrust cases.","PeriodicalId":11797,"journal":{"name":"ERN: Regulation (IO) (Topic)","volume":"48 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Regulation (IO) (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3733656","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1

Abstract

In this chapter, we address a number of foundational questions. What exactly are platforms? How do platforms relate to the various types of network effects? Importantly, do we need different tools to assess potential anticompetitive conduct that involves platforms?

Specifically, we begin with a discussion of the various types of network effects, as these effects are integral to understanding the nature of platforms. Next, we consider platforms more from the perspective of incentives rather than an overt focus on a standardized definition. We also discuss how platforms compete, including discussions of “zero-price” markets and the associated idea of “attention” markets. Finally, we offer some guidance on some relevant economic issues to consider when assessing platform markets in the context of antitrust cases.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
数字市场中的网络效应和平台概述
在本章中,我们将讨论一些基本问题。平台到底是什么?平台如何与各种类型的网络效应相关联?重要的是,我们是否需要不同的工具来评估涉及平台的潜在反竞争行为?具体来说,我们首先讨论各种类型的网络效应,因为这些效应对于理解平台的本质是不可或缺的。其次,我们更多地从激励的角度来考虑平台,而不是公开地关注标准化的定义。我们还讨论了平台如何竞争,包括讨论“零价格”市场和相关的“注意力”市场。最后,我们就在反垄断案件背景下评估平台市场时需要考虑的一些相关经济问题提供了一些指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Sound GUPPI Safe Harbor: A Calibrated Unilateral Effects Screen for Horizontal Mergers with Differentiated Products Consolidation on Aisle Five: Effects of Mergers in Consumer Packaged Goods Optimal Exit Policy with Uncertain Demand Friends in High Places: Demand Spillovers and Competition on Digital Platforms The Ambiguous Competitive Effects of Passive Partial Forward Integration
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1