Corporate Entrepreneurship in the Pursuit of Sustainable Development: Creating a More Sustainable Future

Abstract

In recent times, the world has faced environmental challenges like deforestation, Global warming, soil erosion, water pollution, air pollution, and water scarcity. In order to solve the stakeholder demands and challenges, business houses must find answers. Companies must incorporate sustainability into their operations and operate with an entrepreneurial attitude. Sustainably oriented business operations may help firms reduce negative environmental impacts while simultaneously creating shared benefits for themselves and society, called sustainable corporate entrepreneurship. Such entrepreneurial activity helps an organization to achieve sustainable development goals. This research analyses the importance of sustainable corporate entrepreneurship in attaining the United Nations’ Sustainable Development Goals in a developing country like India through a case study methodology. The study integrates several aspects of sustainable innovation concerning various areas of sustainable development goals. Further Implications, Limitations, and future research directions have been considered.