Graphic design to create a visual identity of Eram Shiraz Botanical Garden

Abstract

   Many Iranian gardens, especially those registered nationally and internationally, are full of pure Iranian art. One of the most beautiful gardens is Eram Botanical Garden. Available studies and visual evidence show no proper effort has been made for this garden to preserve and reproduce its visual heritage. Findings taken from motifs are shown in the form of logos and graphic images. The results of this study show that this garden, with a clear graphic identity based on its values and modern graphic designs, will increase the prosperity of Iranian art, and the development of tourism attracts and guides the audience.