Attitudes of Al-Ahsa fans towards the tourism media content in the Qatar World Cup 2022

Abstract

This study aimed to know the attitudes of Al-Ahsa fans towards the tourism media campaigns for the World Cup Qatar 2022. It explores their attitudes towards the media content and explores the extent of their satisfaction with these campaigns. The study sample consisted of (385) people. The study followed the descriptive survey method, and an electronic questionnaire was used as a tool for collecting the data. The study found that the vast majority of the fans from Al-Ahsa Governorate believed that the media campaigns held during the Qatar World Cup 2022 highlighted the tourist attractions in Al-Ahsa Governorate in a professional manner, and the campaign organizers succeeded in choosing the appropriate time to broadcast these campaigns to the public and attract them to Al-Ahsa Governorate. The majority also reported that the Social Media Platforms and traditional media tools were rich with these campaigns that highlighted the Al-Ahsa and its cultural and historical landmarks, and contributed to the revitalization of the economy of Al-Ahsa Governorate.