The antecedents and consequences of luxury hotel consumers’ sense of belonging

Abstract

This research aims to conceptualize the antecedents and consequences of luxury hotel consumers’ sense of belonging (SB). This study incorporates an ‘expectation’ variable into a stimulus-organism-response model to investigate the influence of perceived experiential value on consumers’ satisfaction, SB and behavioural intentions. In total, 489 Taiwanese consumers were recruited, and structural equation modelling was used to examine the proposed model. The results demonstrate that perceived experiential value influences consumers’ satisfaction, which in turn influences their SB. Moreover, an SB can affect consumers’ consumption intentions. Furthermore, expectations positively moderate the relationship between perceived experiential value and consumer satisfaction.