The Sales Manager As a Boundary Spanner: A Role Theory Analysis

Steven Lysonski, Eugene M. Johnson
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引用次数: 39

Abstract

AbstractBoundary spanning and role theory were used to examine the sales manager's role. Although it was determined that a sales manager's boundary spanning is not associated with role conflict and role ambiguity, it was shown that a sales manager's role conflict and ambiguity are associated with low job satisfaction, high job-related tension, low perceived performance, and greater propensity to leave. These research results have important implications for sales management.
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作为边界扳手的销售经理:角色理论分析
摘要运用边界跨越理论和角色理论对销售经理的角色进行了考察。虽然我们确定了销售经理的边界跨越与角色冲突和角色模糊无关,但研究表明,销售经理的角色冲突和模糊与低工作满意度、高工作紧张、低感知绩效和更大的离职倾向有关。这些研究结果对销售管理具有重要的启示意义。
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